Lead Locale LLC(“Lead Locale,” “we,” “us,” or “our”) operates the website at leadlocale.com (the “Site”) and provides verified motor-vehicle accident leads to personal injury law firms (the “Service”). This Privacy Policy describes the personal information we collect, how we use and share it, and the rights you have regarding your personal information.
This Policy applies to (a) visitors to our Site, (b) personal-injury law firms and their authorized representatives that purchase or evaluate the Service (“Customer Firms”), and (c) consumers whose personal information is collected through Lead Locale’s lead-capture properties or those of our marketing partners (“Consumer Leads”).
1. Information we collect
We collect personal information in three contexts. The categories collected and the sources differ for each.
1.1 From Site visitors. When you visit leadlocale.com, we automatically collect standard log information including IP address, browser type and version, device type, referring URL, pages visited, time spent on pages, and approximate geographic location derived from IP. We use cookies and similar technologies for analytics, performance, and (where you have consented) marketing attribution. See Section 5 below.
1.2 From Customer Firms. When a representative of a Customer Firm requests a demo, books a call, downloads a resource, or signs up for the Service, we collect identifiers and professional information including name, work email, phone number, firm name, role, firm size, practice area, geographic territory, billing contact, and payment details (processed by our payment processor; we do not store full card numbers). We also collect any communications you send us.
1.3 From Consumer Leads. When a consumer submits an inquiry through a Lead Locale lead-capture property or a property operated by an authorized marketing partner, we collect: full name, telephone number, email address, residential ZIP code or city/state, accident date, accident type, at-fault party information, injury status and treatment indicators, insurance carrier and policy status, prior-counsel status, the verbatim consent language presented at the point of capture, the IP address and timestamp of submission, the URL on which consent was given, and the source of the lead (publisher, campaign, or referral identifier).
2. How we use information
We use the information we collect for the following purposes:
To deliver the Service. We process Consumer Lead information to verify the lead under our published verification protocol (liability coverage, injury documentation, fault determination, prior-counsel status, geographic eligibility, statute window, treatment status, contact accuracy, consent capture), and then deliver verified leads to the Customer Firm assigned to that lead.
To operate Customer Firm accounts. We use Customer Firm information to provision accounts, process payments, deliver invoices, provide technical support, communicate about the Service, and respond to inquiries.
To improve the Service. We use aggregated and de-identified information about verification outcomes, contact rates, and Service performance to improve our verification protocols, fraud-detection systems, and product features. Aggregated data does not identify any individual.
To comply with law and protect our rights. We use information as necessary to comply with applicable law, respond to lawful requests from regulators or courts, enforce our Terms of Service, prevent fraud, and protect the security of our Service and Consumer Leads.
For marketing. With your consent (where required) we may send Customer Firm representatives occasional emails about new features, industry benchmarks, and resources. You can opt out at any time by clicking the unsubscribe link in any email or contacting us at joe@leadlocale.com.
3. How we share information
We share personal information only as described below.
With the Customer Firm assigned to a verified lead. Verified Consumer Lead information is delivered exclusively to the Customer Firm to which the lead has been assigned. Each Consumer Lead is delivered to one Customer Firm only.
With service providers. We use third-party service providers to host the Site, process payments, send transactional and marketing email, run analytics, deliver leads to Customer Firm CRMs, and provide other operational support. These providers are contractually required to use information only as necessary to provide their services to us and to maintain appropriate safeguards. A list of our subprocessors is available on request.
For legal reasons. We may disclose information if required by subpoena, court order, or other valid legal process, or as we reasonably believe necessary to comply with law, to enforce our Terms, to protect the rights or safety of any person, or to investigate fraud or security incidents.
In a corporate transaction. If we are acquired, merged, or undergo a reorganization, personal information may be transferred as part of the transaction. The acquirer will be required to honor the commitments in this Policy.
We do not sell personal information for monetary consideration as that term is defined under the California Consumer Privacy Act (CCPA) as amended by the CPRA. The transfer of a Consumer Lead to its assigned Customer Firm is the delivery of a service the consumer requested, performed under consent captured at the point of submission, and is not a sale.
4. How long we keep information
Consumer Lead records. We retain consent records, verification logs, source URLs, and IP and timestamp data for seven (7) years from the date of collection. This retention window covers the four-year TCPA statute of limitations plus a documentation buffer to address class and individual claims.
Customer Firm records. We retain Customer Firm account, billing, and communication records for the duration of the customer relationship plus seven (7) years for accounting, dispute, and tax purposes.
Site visitor logs. We retain web server logs and analytics data for up to twenty-four (24) months, after which they are aggregated or deleted.
Marketing records. If you have opted in to marketing emails, we retain your contact record until you unsubscribe or for a maximum of three (3) years from the date of your last engagement.
5. Cookies & tracking technologies
We use cookies and similar technologies on the Site for the following purposes:
Strictly necessary cookies are required for the Site to function (e.g., to remember consent choices). These are always active.
Performance and analytics cookies help us understand how visitors use the Site so we can improve it. These may be set by third-party analytics providers.
Marketing cookies measure the effectiveness of our advertising and may set identifiers used by advertising networks for retargeting.
You can manage cookie preferences through your browser settings or, where available, through the cookie-consent control on the Site. Disabling certain cookies may affect Site functionality.
6. Data security
We maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, and destruction. These include encryption of data in transit (TLS 1.2 or higher) and at rest (AES-256), role-based access controls, single sign-on for employee accounts where supported, periodic access reviews, and incident-response procedures.
No method of transmission over the Internet or method of electronic storage is one-hundred percent secure. While we use commercially reasonable measures to protect personal information, we cannot guarantee its absolute security.
7. Your rights
Depending on where you live, you may have one or more of the following rights regarding your personal information.
7.1 California (CCPA / CPRA). If you are a California resident, you have the right to (a) know what personal information we have collected about you, the sources, the purposes, and the categories of recipients; (b) request a copy of your personal information in a portable format; (c) correct inaccurate personal information; (d) request deletion of your personal information, subject to exceptions; (e) opt out of any sharing of personal information for cross-context behavioral advertising; and (f) limit the use of sensitive personal information. We do not sell personal information for monetary consideration. To exercise these rights, contact us at joe@leadlocale.com.
7.2 European Union, United Kingdom, and Switzerland (GDPR / UK GDPR).If you are located in the EEA, the UK, or Switzerland, you have the right to (a) access your personal data, (b) correct inaccurate data, (c) request erasure (the “right to be forgotten”), (d) restrict or object to certain processing, (e) data portability, and (f) lodge a complaint with your local data protection authority. The lawful bases on which we process your personal data include consent, contract performance, and our legitimate interests in operating and improving the Service.
7.3 Other US states. Residents of Virginia, Colorado, Connecticut, Utah, Texas, and other states with comprehensive privacy laws have rights similar to those described in Section 7.1. We honor verifiable requests in accordance with applicable state law.
7.4 How to exercise your rights.Submit requests by emailing joe@leadlocale.com with the subject line “Privacy Request.” We will verify your identity before responding and will respond within the timeframe required by applicable law (generally 45 days under CCPA, 30 days under GDPR). You may designate an authorized agent to make requests on your behalf, subject to our verification requirements.
8. Communications & opt-out
You can opt out of marketing emails at any time by clicking the “unsubscribe” link in any marketing email or by contacting joe@leadlocale.com. Transactional and Service-related communications (account notices, invoices, security alerts) are not subject to opt-out so long as you have an active relationship with us.
If you are a Consumer Lead and wish to be removed from contact attempts by a Customer Firm, you should contact that Customer Firm directly. We will, on request, provide the name and contact information of the Customer Firm to which a specific lead was delivered.
9. Children’s privacy
The Service is not directed to children under 16, and we do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will delete it promptly. If you believe we may have collected information from a child under 16, contact us at joe@leadlocale.com.
10. International data transfers
Lead Locale operates in the United States. If you are accessing the Service from outside the United States, your information will be transferred to and processed in the United States. The data protection laws of the United States may differ from the laws of your country. Where required by applicable law, we rely on standard contractual clauses or other approved transfer mechanisms.
11. Third-party links
The Site may contain links to third-party websites and services we do not operate. This Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you visit.
12. Changes to this Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last updated” date at the top and, where required, provide additional notice (such as a banner on the Site or an email to active customers). Your continued use of the Service after the effective date of an updated Policy constitutes acceptance of the updated Policy.
13. Contact us
If you have questions about this Privacy Policy or wish to exercise any of your rights, contact us at:
Lead Locale LLC
Attn: Privacy
8301 State Line Rd Ste 220
Kansas City, MO 64114
joe@leadlocale.com
+1 (928) 235-9341
For complaints regarding our data-handling practices that we have not resolved to your satisfaction, you may contact your state attorney general or, if you are in the EEA / UK, your local data protection authority.